BB'S latest evictee Maxwell Ward was dumped by a lingerie model after cheating on her.
Maxwell, 24, fell for Alexandra Khan while working in the infamous Greek party resort of Faliraki in 2003.
But Alexandra, 21, gave him the push after he cheated on her with a workmate. A pal said: "Maxwell met Alexandra when he was outside a bar and saw her walking towards him. By the end of her holiday they were in a relationship. She was at Wolverhampton University and he would go up to visit her when they got back."
The pal revealed Alexandra and Maxwell were so eager for fame they appeared on TV's Your Face Or Mine. The E4 and Channel 4 show got contestants to rate their other half's looks against other people. The friend said: "Later, Alexandra dumped him. She was keen to pursue her modelling career and felt he was not good enough for her."
But an ex-colleague of Maxwell's at Oxford Street's Topshop store told how she had a fling with him while he was still dating Alexandra.
Natalie Brown, of Wimbledon, South-West London, said: "We used to sneak off to the stock room to kiss and cuddle." The pair finally had sex at a drunken company leaving do after locking themselves in a ladies' toilet cubicle. Natalie said: "I knew he had a girlfriend, but with the alcohol in our systems we didn't care."
After his eviction Maxwell said he now hopes to get Saskia drunk and bed her away from the cameras. He said: "I never used to be a tit bloke - I always went for the arse. But she's turned the tables for me."
SundayMirror