That article states that viewers will choose the new inmate.......that was done before (successfully).
Call me a cynic if you like but this time I feel its an almost desperate attempt to rekindle an interest in a programme that is just not "doing it" this year.
Viewing figures.....down
Voting revenue.....down
Advertising revenue......not down..yet
Something has to be done quickly.......ah yes....lets pretend to involve the public.That way ....new media coverage,increased revenue,doubles all round for the production company.
Really hope it helps for their sakes......and ours.
