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Fans of BB Sweden are able to get live feeds of the show on their 3G Mobil phones.
The experts believe television shows might skip the TV altogether and be available only on mobils and PC's.
Endemol: Has just signed with 3 in Italy, and a UK deal is expected soon.......maybe even in time for BB5.
This seems to be the future as far as Endemol is concerned. They already show a teen soap Jong-Zuid made by Media Republic, viewers receive two episodes a day on their mobils, by email or MSN Messenger.
It's free online but mobil viewers pay about 75p a week.
Jong-Zuid will be here this summer. The programme follows a group of youngsters in a student house as they move into working life.
Each episode comprises four to six pictures. It is like having your favourite soap on your mobil phone.
Endemol UK is also about to premiere Fan Tess Tic a new soap opera for picture-messaging mobils. Fan Tess Tic will never be seen on TV. Each of the 80 daily episodes consists of 5 photos with captions and cartoon-style voice bubbles.
Viewers will be able to interact with the story.
No clothes wont be a choice: Says Endemol's Peter Cowley, 'That would get too many requests.'.
This artical, written by Caramel Quinis, is in full in the Night & Day magazine in the Sunday Mail. There is no link.
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