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DAVID Beckham will star in Big Brother as part of his whopping £1million-a-day Italian adventure.
Fans packed into the San Siro stadium last night to see him arrive at AC Milan.
His ten-week loan move from LA Galaxy is expected to generate £70million through merchandise, media app- earances and sponsorship.
The club is owned by Italian Prime Minister Silvio Berlusconi, who is also a billionaire media mogul.
The savvy 72-year-old plans to milk Beckham’s stay for every euro with a string of lucrative deals tied into the move.
And part of that plan is to have him appear on the Italian version of Big Brother, called
Grande Fratello.
DailyStar
