EBroadcast
May 15, 2006, 12:38
Twenty hours of Big brother on Australian TV this week, 20 hours!
A week or so ago it was around 19 hours.
And Ten is stepping up the PR pressure to try and interest people to watch a program that seems pretty flat at times and ordinary.
The presence of a mother and daughter with breast implants and a gay 'cowboy' type of character, plus the suborning of one contestant as a 'spy' has done little to give BB the sort of buzz that surrounded Ten's The Biggest Loser.
The program screens episodes on six nights, ranging from the normal hour or half hour updates, to the eviction and nomination episodes on Monday and Sunday nights, the one-off specials on Tuesday night to allow for special surprise moves (like tomorrow night's 'inviction') and the Up Late stuff Monday to Friday and the Adults only program.
Now with the Beaconsfield story, The Logies and Dancing With the Stars over Ten has moved to tart up Big Brother, especially as last week's audience average dipped because of competition from Seven and Nine's big shows and the real-life drama in Tasmania.
Tomorrow night Ten is dropping live updates' of Big Brother into the OC and Rove Live on Tuesday night.
It's all designed to try and give BB some breakthrough with viewers in the core group because the cast of inmates looks a bit homogenous and a bit too predictable.
There are intruders going into the house this week (and not the young men from a week ago), all in an effort to break the drop off in audience on Sunday and Monday programs.
Three intruders will be invading BB during tomorrow night's one-hour special - and their arrival will be nothing short of controversial; perhaps a bit of Brokeback Mountain, as some media outlets have suggested.
There is no hiding the fact that Big Brother intruders are a vital event in the yearly series. Some even suggest it was intruder Vesna that saved last years season.
Meanwhile, a fortnight ago there was a 'surprise eviction' that wasn't.
After a while viewers, especially in the 16 to 30 part of the demographic, could be excused for becoming rather jaded and cynical at all these engineered 'surprises'.
Certainly Tuesday's special will lift viewing levels in Sydney's inner west and inner Eastern suburbs if the type of intruders rumoured to be on their way prove correct. But that will also be in keeping with the very cynical nature of the program this year.
The 7 pm Monday to Friday program is seeing some growth in audience but the Sunday and Monday Shows are the big ones (the eviction nomination and eviction programs). These two are supposed to be the big audience gatherers each week.
Tonight as a one-off Seven is doubling up episodes of Home and Away to make up for the one that was dropped last Tuesday night for the special 90 minutes News and Today Tonight.
It's a stalker episode (yes, again, next it will be a wedding!) but it will also be a nice trial for Seven to see if an hour long version (back to back episodes) of a program popular with Big Brother's core audience, does any damage from 7 pm to 8 pm to BB.
Meanwhile Nine won last week from Seven and Ten after winning Friday and Saturday nights.
Love Actually and Big Brother helped Ten into a strong second placing Sunday night after Nine. Seven was third. Nine's best was CSI, 60 minutes and the 6 pm News.