NANDINI RAGHAVENDRA
FRIDAY, FEBRUARY 10, 2006 12:54:37 AM
MUMBAI: After wooing eyeballs across the globe in 30 territories, Big Brother, one of TV’s biggest reality shows globally, is ready to hit Indian television screens.
Endemol’s chief creative officer (CCO) Peter Bazalgette thinks that the “real life soap opera” will happen soon, of course, in its Indianised version. The company has not yet finalised who the broadcaster will be. “Well, it has been Americanised, UKised, Italianised, among many others, so why not Indianised,” says Mr Bazalgette, adding, “The strength of the show lies in its casting activities. And there are 10 people required for the show to be Indian and to make a difference.
In fact, the CCO is convinced that though fiction seems to rule the eyeballs on Indian television, there is much room for non-scripted content, whose per unit cost being lower makes it a much more value for the money proposition.
Big Brother is a programme, which the $1-bn company Endemol (Euronext; EML) with a global presence in television and other audio visual entertainment, has created and owns besides some other international blockbuster formats like Deal or No Deal, Extreme Makeover and Fear Factor.
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EconomicTimes
