Author: Network Ten | Jan 29, 2007, 10:00
Network Ten, Big Brother producers Endemol Southern Star and Masterfoods today announced Australia's biggest ever integrated television promotion: the Big Brother Starburst Golden Key.
One hundred lucky instant winners will receive a trip to the Gold Coast sometime after the 2007 series begins.
They'll audition before Big Brother producers for the chance to become a bona fide Big Brother housemate who will enjoy full housemate privileges, including eligibility to win Big Brother 2007.
From Thursday 15 February, adult Big Brother fans across the nation can take their shot at television history by purchasing specially-marked packs of Masterfoods' Starburst.
100 of the Starburst packs will contain a unique Golden Key code offering the opportunity to win the experience of a lifetime.
TEN's general manager – network sales, Shaun James, said: "TEN pioneered integrated campaigns with Big Brother way back in 2001 and since then we have continually devised new ways to deliver for clients.
"The Big Brother Starburst Golden Key now raises the bar to new heights with Australia's biggest ever integrated television promotion, delivering exceptional audience engagement and cut-through for Masterfoods.
"This is an unprecedented logistical and marketing initiative, and I'd like to thank ESS and Masterfoods for so enthusiastically embracing it."
Kris Noble, managing director Endemol Southern Star, said: "For the first time in Australian Big Brother history, a member of the public will be chosen at random for the unique chance to become a housemate in this year’s Big Brother house …that is if they are lucky enough to find a special Golden Key code.
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