Millions take rebellious tomboy to their hearts in TV talent show
Benjamin Joffe-Walt in Shanghai
Friday October 7, 2005
The Guardian for the full story
She's the star of a television talent show, but
Li Yuchun is not an outstanding singer or dancer. Nor is the 21-year-old considered particularly pretty. She dresses like a tomboy and, last but not least, the title of the show, sponsored by a dairy company, is
The Mongolian Cow Sour Yogurt Supergirl Concert.
Here's how many tuned in: 400 million - more than the population of western Europe - making it the largest television audience in Chinese history and inevitably the largest domestic TV audience in the world.
