The recent internet campaign to get Rage Against the Machine to the Christmas number one in Britain has been described as a “protest against the X Factor monotony” and an attempt to break Simon Cowell’s stranglehold on the pop charts.
What started out as a Facebook group rapidly became an online sensation, and eventually gathered enough support to successfully install the US rock band’s 1992 hit “Killing in The Name” at the top of the Christmas charts ahead of X Factor winner Joe McElderry’s debut “The Climb”.
The campaign, dubbed “Rage Against the X Factor”, shows just how influential online media, particularly social media, can be in spreading your message to the masses. There are countless lessons that can be learned from this story and applied to your business’s marketing strategy.
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