|
Sky Launches NOW TV Brand
Sky today announced that its new internet TV service, offering access to Sky content on a wide range of broadband-connected devices, will be called NOW TV.
The new brand was revealed this morning by Sky’s Chief Executive, Jeremy Darroch, as he delivered the opening keynote at the Media Guardian Changing Media Summit in London.
Launching later this year, NOW TV will provide instant access to some of Sky’s content, including films from Sky Movies. With a distinctive look and identity, it will stand out from the existing Sky TV service and offer more choice and flexibility to customers.
In his speech, Jeremy Darroch explained the significance of introducing a new brand: "The launch of a second brand is an exciting opportunity for us and the rationale is very simple. Having two brands will allow us to meet the needs and preferences of different customer segments more effectively.
"We’ll offer two distinctive ways to watch: the market-leading full Sky service for the whole family, complete with the widest range of channels, high quality products like Sky+, HD and Sky Go, and the peace of mind of a monthly bill; or the flexible, more spontaneous, pay-as-you-go service of NOW TV.
"Because NOW TV will also be ‘powered by Sky’, customers will still know that it will give them the best, exclusive content and a high quality experience, from a provider they can trust. Either way, we believe we can offer even more customers a product that’s just right for them."
Providing detail on the NOW TV service itself, he added:
"It will be available on a wide range of devices and offer instant access to a range of high quality Sky content, with no install and no contract. Starting with movies, it will soon expand to offer sport and entertainment as well. And customers will be able to pay monthly or rent a movie on a simple, pay as you go basis."
waveguide.co.uk
|
