The Men Who Made Us
Spend SERIES 1 - EPISODE 1
BBC Two (not Scotland) Sat 12th July 9pm - 10pm
Repeat: BBC Two Scotland Today 10:45pm
Repeat: BBC Two (not Scotland) Monday 11:20pm
On Demand
BBC iPlayer
FREE to view1/3. Jacques Peretti investigates the methods used to persuade people to buy consumer goods and confronts those behind bestselling products and successful sales strategies. In the first edition, he examines how product lifespans hold the key to consumerism and explores the origins of planned obsolescence, revealing how a group of electrical manufacturers organised a light-bulb cartel in the 1920s. He asks a senior executive at a home furnishings store why his firm still encourages repeated discarding and purchasing, and talks to a former senior Apple employee about how the company's new focus on fashion keeps people buying even when technological innovation slows.
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