BB FANS

Carphone Warehouse has dropped its £3 million sponsorship of Channel 4's Big Brother in the wake of the row over alleged racist bullying in the show.

The firm temporarily suspended its sponsorship during the Celebrity Big Brother series in January.

It followed allegations that Bollywood actress Shilpa Shetty was being bullied by fellow contestants.

The firm said the "huge publicity" had prompted it to look for alternative sponsorship opportunities.

BBC

Big Brother sponsor cancels deal
Reality TV show Big Brother is looking for a new sponsor.

Carphone Warehouse has ended its sponsorship of the show in the wake of the Jade Goody racism row.

rte.ie

Shilpa row is death knell for Big Brother sponsorship

Carphone Warehouse has decided to end its sponsorship of Big Brother following the race row that dominated the celebrity version of the show earlier this year.

ViewLondon

Sponsor pulls Big Brother plug

CHANNEL 4 has been dealt a multi-million pound blow after Carphone Warehouse axed its sponsorship of Big Brother following the Jade Goody race row.

The mobile phone firm’s £3million-a-year deal was due to end after the next series this summer.

But bosses last night pulled the plug early blaming the negative publicity from Celebrity Big Brother.

SUN