Endemol, the producer behind reality TV hit Big Brother has taken a 50% stake in celebrity gossip website Holy Moly.Holy Moly, founded nine years ago by Jamie East aka “Mr Holy Moly”, intends to use the cash injection to branch out into TV, music, film and fashion and will also pursue an overseas growth strategy.
East said he was keen to diversify from a purely celebrity focussed site, observing:” "The celebrity market is pretty stagnant and is not about to get any better. Celebrity will still be the focal point of the site, but with social networks such as Twitter I don't think there is going to be a life for a website that just deals in celebrity gossip for much longer."
Holy Moly had been famous, up till now, for its anonymous head, who would appear for interviews hidden by a balaclava, a practice which East admitted was “embarrassing.”
TheDrum
