It seems the UK’s love affair with all things celebrity is as fickle as our real life relationships, as 72 per cent of adults stated in a recent survey they ‘wouldn’t be seen dead wearing or buying anything’ with Jade Goody’s name on it. 31 per cent of voters also believe Jade’s products represent the worst quality goods on the market, followed by Britney and Jordan who claimed 12 per cent each. Brand Beckham, however, came out smelling of roses as 48 per cent of voters deem its products to be the best of quality.
The survey of adult consumers was carried out by trade exhibition Brand Licensing Europe, which takes place in London from October 2-3. And while Jade, Jordan and Britney may have fallen out of favour with UK shoppers, it would appear Brits are more in love than ever with fame, as 83 per cent of adults confess to buying one or more celebrity-endorsed products.
Their top five celebrity booty buys are here:
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