Natalie Appleton is the bookies favourite to win I'm A Celebrity.
Ladbrokes have the former All Saints singer at 3/1 to win the new series.
Ladbrokes spokesman Warren Lush said: "We think Natalie has all the saintly qualities to follow in the footsteps of the first Queen of the Jungle, Kerry McFadden."
"Joe Pasquale is second favourite at 4/1. We are inclined to believe that he will entertain rather than annoy viewers."
"Paul Burrell is the rank outsider at 16/1. We can't see how he can win and will not be taking bets on him mentioning Diana in the first 24 hours as we think he'll probably mention her in the first 24 seconds of the show."
Brian Harvey is at 6/1, Nancy Sorrell is at 7/1 and Janet Street Porter is at 8/1 to win the show.
Sophie Anderton and Jodie Marsh's ex Fran Cosgrove are at 10/1 and Shelia Ferguson and Starsky and Hutch actor Antonio Fargas are at 14/1.
From
Ananova