ITV launches 'I'm a Celebrity…' online game
Called the Bug Chucker Trial
ITV is launching an online game based on the 'I'm a Celebrity... Get Me Out of Here' TV show in a bid to drive more traffic to its website.
The game is called the Bug Chucker Trial and features the bug characters that feature in the series' broadcast marketing campaign.
Players can win prizes including a 32" wide screen TV, iPod Nanos and 'I'm a Celebrity' board games.
The Bug Chucker Trial was created and produced by Tangozebra.
The new series of 'I'm a Celebrity' begins on 20 November on ITV1. The website is sponsored by First Choice.
Jeremy Rosenberg, online sales manager at ITV Sales, said: "The website attracts around one million unique users over the show period and for this series we wanted to give our audience something special that would keep them coming back, plus drive traffic to the site for our advertisers through the game's viral potential. Tangozebra has come up with a fantastic game which has enabled us to integrate the show's broadcast marketing characters into an entertaining online experience."
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