Mediacom to sell online and mobile I'm A Celebrity... video ads
15 November 2006
Video clips are available for free
Mediacom is selling advertising spots in mobile and online video clips of I'm A Celebrity... Get Me Out Of Here!
The clips will contain TV-style advertising embedded in the video footage running on both broadband and mobile platforms and are available free of charge to fans of the show. Current advertisers include T-Mobile, EA Games, Beechams and Universal Music.
For the first time this year, fans can also watch all the ITV1 shows streamed live via mobile and the afternoon shows streamed online.
Rhys McLachlan, head of broadcast implementation at Mediacom, negotiated the deal with Colin Ramsay at ITV.
Ramsay, the head of ITV online sales at ITV, said: "We are delighted that Mediacom have increased their commitment to video advertising around I'm A Celebrity's additional richer content which includes catch-up highlights. We are also greatly encouraged that traditional TV brands are embracing new TV-style opportunities on mobile."
Iceland is the sponsor of I'm A Celebrity… Get Me Out Of Here! on ITV1, ITV2, red button, online and mobile.
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