Music producer DAVID GEST's constant snoring during his time in British reality show I'M A CELEBRITY...GET ME OUT OF HERE! is set to be immortalised in a ringtone.

Gest's sleeping sounds deafened his fellow contestants but his close friend TITO JACKSON, brother of pop superstar MICHAEL, insists the sounds could be a surprise ringtone sensation.

And Tito is so sure of it, he plans to record his friend when he is sleeping. "Why not? Everybody's talking about his snoring. And, let's face it, you would never miss a call if his snoring was on your mobile".