Bookies William Hill are gearing up for a million pound plus reality TV weekend, which kicks off with the I'm A Celebrity final night.
Joe Swash is the red hot 1/3 favourite to be crowned King of the Jungle
"There is a feast of entertainment for reality TV fans this weekend and we are expecting a record breaking weekend as three of the top four reality TV programmes reach their conclusions. Millions of pounds will change hands this weekend and if we can get Joe beaten we could be off to a flyer." said William Hill's spokesman Rupert Adams.
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