I’m a Celebrity… was back with a bang on Saturday night with an audience of 10m (40.9%) after recording it’s lowest figures of the series so far on Friday.
The reality series set in the Australian jungle was heavily impacted by Children in Need on Friday Night, and recorded a low of 7m (27.1%) against the BBC1 telethon. But an additional 3m viewers tuned in on Satuday night, between 9.20pm and 10.20pm, following The X Factor.
According to overnight figures from Attentional, it peaked with a huge 10.8m (44.3%) at 9.50pm, but remained relatively steady throughout the hour.
BroadcastNow