Eau de barrel scraping was the big fragrance of the year, with notes of Z list and undertones of desperation combined to create a new low in celebrity-endorsed perfumes.
Not content with her ever-expanding empire, Katie Price launched her perfume, Stunning, with the impassioned declaration: 'It's really important for a girl to smell nice.'
Wag Alex Curran woke up and smelt the banknotes and came up with a 'mix of the crisp citrus and the long-lasting musks' otherwise known as Alex.
Kelly Brook and Calum Best got wind of this new route to easy money, and the scents Calum and Kelly Brook were born for our spritzing pleasure.
We thought those were stinkers until Superdrug shelves were groaning with the odious pong of Chanelle Hayes's Mwah. Much as we would have loved a Big Brother contestant's contribution to 'celebrity' scent to have been this year's low point, we were treated to one final humdinger.
X Factor Him and X Factor Her hit fragrance stores and the heavy stench of cashing in lingered. According to the packaging, when you wear them you are 'part of the excitement and glamour of becoming a pop star'.
Pass the sick bucket.
Observer
