Category : News
Channel : Television
Channel 4 is in talks with the Volvo Ocean Race with a view to broadcasting a reality-style TV programme from the seas.
Formerly the Whitbread, the round-the-world yacht race features nine teams and sets sail in November. This year, each yacht will be fitted with ten cameras, and broadcasting partners from around the world will partner with the race organisers to broadcast the minutiae of lives on board.
Mark Howell, media director of the Volvo Ocean Race, said: “We wanted to do something that went beyond sport.
If you think Big Brother is close living, then imagine 10 people living in a space the size of a Big Brother bedroom dodging icebergs and living in extreme conditions.”
The race begins in November and Volvo Ocean Race is offering bespoke packages to broadcasters. It has already teamed up with TVE in Spain, NOS in Holland and TV Globo in Brazil.
Media Week
