BB FANS

THE popularity of reality TV shows such as Celebrity Big Brother and X-Factor has helped create a major new eating trend worth millions to the UK food industry.

The trend is being created by singles who host impromptu and informal dinner parties in order to watch the latest must-see reality TV show.
Known in the food industry as 'carpet grazing', the phenomenon is responsible for a major rise in sales of party foods in the last year.

While the incredible popularity of reality TV is a key reason for the growth of party food, another important factor for the boom is the increase in single people who are more likely to hold these gatherings.

Publication date 23/03/06
EveningTimes

The trend is being created by singles who host impromptu and informal dinner parties in order to watch the latest must-see reality TV show.

I remember the dinner parties I had so me and my girlfriends could watch Dallas together.

Mar 24 2006
Gareth Morgan, Western Mail

Dusting down the best silver and following an 87-step recipe for coq au vin may be giving way to a more informal type of dinner party.

Instead of slaving over a hot stove and relying on small talk, young professionals are checking the TV guide before planning their next dinner party.

The massive popularity of reality TV shows such as Big Brother and Pop Idol has helped create a major new eating trend worth millions to the UK food industry.

The trend is being driven by singles who host impromptu and informal dinner parties for their friends in order to watch the latest must-see reality TV shows at the same time.

Known in the food industry as 'carpet grazing', the phenomenon is responsible for a 55% rise in sales of party foods at Tesco in the past year.

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