Bottles of drink will get tiny wooly hats this winter.
It 's part of Age Concern's "Big Knit" campaign to save old folk from dying of cold.
Almost 25,000 OAPs died last year due to cold related illnesses.
Now the charity is calling on knitters everywhere to produce a small hat to go on the top of Innocent Smoothie bottles at Sainsbury's.
For each bottle sold 50p will go to the charity.
Celebrity knitters include Keira Knightley,
Davina McCall and Billie Piper.
But Age Concern boss Gordon Lishman said:
"Anyone can make a hat for us. It is fun and relatively quick to do as the hats are so little."
A similar effort last year produced 200,000 hats and raised £115,000.
More details at
http://www.innocentdrinks.co.uk/thebigknit/
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