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Big Mac Rap - McDonald's Latest Stupid Marketing Idea
http://www.bbfans.co.uk/viewtopic.php?f=52&t=17852
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Author:  JimD [ 30 Mar 05, 21:10 ]
Post subject:  Big Mac Rap - McDonald's Latest Stupid Marketing Idea

Mar 29, 2005 at 16:58 in :Hecklerspray

It's fair to say McDonalds is in trouble. Last year alone, it's profits in Britain dropped by almost 75%, probably helped by the release of Super Size Me, telling the story of an odd man who liked to scare doctors by eating McDonalds all the time.

And Eric Schlosser's Fast Food Nation - a book even more terrifying than seeing Pat Butcher naked - has been quietly rocking the "have you read that?" circuit for years.

The burger chain has since been responding in increasing desperate ways ever since. And how does hecklerspray feel about this? Well, needless to say - we're lovin' it.

Imagine a McDonalds marketing boardroom meeting. Thirty suited executives sitting around a huge table, looking at a chart of falling profits. The Hamburgler, looking worried, asks the assembled brains "Any ideas?"

A small voice from the back coughs and says "What about Justin Timberlake going ba-ba-ba?" Hamburgler goes into fits of rapture. It is the single best idea he has ever heard in his fictional life.

In reality, the Timberlake strategy didn't halt the decline. So now McDonalds are launching their most dubious campaign yet - paying rappers to mention their company in songs.

According to Advertising Age magazine, urban stars can now potentially get between $1 and $5 every time a track mentioning McDonalds gets radio airplay. That might not seem a lot, but here's a hypothetical situation...

Jennifer Lopez got to number one in Britain with Get Right. In just one week in January in America, the song was played 2099 times. Now, if J-Lo had changed the title to Get Right To McDonald's, I Want A Fillet O Fish Extra Value Meal, she could have earned up to $10,495. In a week. That's more than enough for some specially made trousers to cover up her gigantic arse.

Obviously, this new strategy has caused a lot of anger. Consumer groups suggest that this is being aimed at children and young teenagers, a very vulnerable audience already hurt by chronic obesity.

The easiest counter to this is that you didn't see children running around drunk on cognac after hearing Busta Rhymes' Pass The Courvoisier. Well, hecklerspray did. We live in a rough neighbourhood, you see. Those kids are animals. Animals.

The truth is, hip-hop stars already promote all manner of products in songs. But usually they rap about things like expensive cars, premium vodka, diamond watches - all status symbols to boast about how successful they are.

Eating at McDonalds, we're fairly certain, has never been a reflection of success. Judging by the people who eat there, it's actually a reflection of having really shiny skin, or having three screaming kids by three different men.

Author:  Calrissian [ 30 Mar 05, 22:48 ]
Post subject: 

The only thing i would ever eat there are the fries, and thats if i'm feeling really tired and need an emergency energy boost.
All the rest of the stuff is literally junk.

For those who've not seen the movie 'supersize me' yet, its a MUST see, superb.
---------
*Indeed the 'type' of person you'll find in any of these fast food joints is indicative of the problem mainstream culture has. Large icky fat people, the ones that eat in the street, who have no manners, and usually a few fat kids too - often on ritalin.

Same can be said for Chocolate though. Just take a stroll down Tesco Asyle no'13 (or equivilent), and take a few seconds to analyst the size of the people filling their trolleys with enough biscuits to fuel an Army regiment for a month.
Ick.

Calrissian: Ba ba ba ba ba.........time for late night snack (spicy fries maybe?)

Author:  the hippo [ 30 Mar 05, 23:10 ]
Post subject: 

i've never set foot in a macdonalds in my life so far

Author:  HappyDaiz [ 30 Mar 05, 23:26 ]
Post subject: 

Really? Do they do delivery in Scotland? ::lol::

Author:  Calrissian [ 30 Mar 05, 23:49 ]
Post subject: 

the hippo wrote:
i've never set foot in a macdonalds in my life so far


thats pretty amazing ! Their fries are rather good though, I'll say that.
--
Calrissian: Never been to a concert.

Author:  cheekiechickie [ 30 Mar 05, 23:49 ]
Post subject: 

I reckon hippo makes his own ...real name Ronald?? ;)

Author:  the hippo [ 31 Mar 05, 0:11 ]
Post subject: 

was in a burger king ONCE, poofiest little chips i'd ever saw, never went back

Author:  Jezi [ 31 Mar 05, 0:16 ]
Post subject: 

I HATE McDonalds and Burger King etc, I don't see how people can like the food.

Author:  cheekiechickie [ 31 Mar 05, 0:35 ]
Post subject: 

I just love whoppers :D

My mum bought us a MacD today...beats cooking and washing up :D

Author:  Calrissian [ 31 Mar 05, 0:46 ]
Post subject: 

cheekiechickie wrote:
I just love whoppers :D


yes I'm sure u do, but what about the Mc'donalds?
----
Calrissian: Always on topic, well, usually, sorta, sometimes. mostly at night....mostly.

Author:  cheekiechickie [ 31 Mar 05, 0:48 ]
Post subject: 

Are you trying to tell me something Calrissian...don't be shy now? :angel:

Author:  CameronBB4 [ 31 Mar 05, 0:49 ]
Post subject: 

cheekiechickie wrote:
I just love whoppers



Are they a kind of equivalent to HOOTERS then?

Author:  cheekiechickie [ 31 Mar 05, 0:51 ]
Post subject: 

Not sure I am a 'Hooters' kinda gal :angel:

Author:  Vilt UK [ 31 Mar 05, 1:18 ]
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I luv McDonald's -not all the time but every few weeks-I have an irrisistible urge to hoover up a BigMac.And the good thing is no matter what country you're in it still tastes the same.I guess I no longer eat enough to keep them making profits.When I was young all the kids wanted to go to McD in preference to other places.Once in while is fine I think.

Author:  cheekiechickie [ 31 Mar 05, 1:22 ]
Post subject: 

I honestly do prefer whoppers...the burgerking chips are rank though.
When I sink my teeth into a Big Mac I always think ...a wish it was a whopper :D

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