Designer hopes to spread anti-Christian message; others just like the style
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Updated: 2:53 p.m. ET Dec. 30, 2005
STOCKHOLM, Sweden - A punk-rock style, trendy tight fit and affordable price have made Cheap Monday jeans a hot commodity among young Swedes, but what has people talking is the brand’s ungodly logo: a skull with a cross turned upside down on its forehead.
The jeans’ makers say it’s more of a joke, but the logo’s designer said there is a deeper message.
“It is an active statement against Christianity,” Bjorn Atldax told The Associated Press. “I’m not a Satanist myself, but I have a great dislike for organized religion.”
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