September 11, 2006
The fragrance market is saturated with celebrity scents - but are they just sniffing profits?
It was Matt Dillon who once observed: "When I go really far back in time, to the days when everyone was dying of cholera and syphilis and bubonic plague, I want nothing to do with those periods. I mean, nobody showered. That's why perfume became such a popular item."
Dillon has yet to offer his explanation for the popularity of celebrity perfume, but the reasons are probably similar: such fragrances are an attempt to elevate ourselves above the great unwashed.
Already we have enjoyed the scent of Britney Spears, J.Lo, Sir Cliff Richard, Danielle Steel, Sarah Jessica Parker, Celine Dion, Isabella Rossellini, Naomi Campbell, and that timeless classic, Forever Krystle by Dynasty's own Linda Evans. In the next year we can expect offerings from Mariah Carey, Marilyn Manson, KISS, Russell Simmons and Andy Roddick.
Last week, however,
Intimately Beckham was launched in the UK. The twin scents for David and Victoria are set to be among the year's top sellers.
SMH
