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| Calais rebrands itself as 'part of Britain' http://www.bbfans.co.uk/viewtopic.php?f=52&t=39277 |
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| Author: | JimD [ 26 Jan 10, 14:16 ] |
| Post subject: | Calais rebrands itself as 'part of Britain' |
France may have lost out to England in the bid to host the Olympics, but that hasn't stopped it cashing-in on England's triumph. Councillors in Pas-de-Calais, northern France, claim to have spotted a unique opportunity to generate revenue and publicity from the games by trying to attract athletes, fans and journalists. They plan to rebrand the region - which is just 18 miles (29km) from Kent - as 'part of Britain' and have landed contracts with a string of foreign teams to train there ahead of the Games. DailyMail |
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