Throw off your bonnets, unlace those corsets: period drama's hold on Sunday night television has been broken. Traditionally an evening for the small-screen equivalent of a warm bath, ITV's decision to broadcast its hour-long X Factor results show on Sundays has brought it massive ratings – last week's averaged 14.4 million viewers – and parents a brood of overexcited children glued to the set well beyond bedtime.
The trend is reinforced this weekend with bumper packages of family television that are expected to bring some of the largest ever Sunday audiences. No wonder industry insiders are dubbing it Super Sunday.
Guardian
