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Women have revealed whom they fantasise about while in bed with their partners - James Bond star Daniel Craig and X Factor judge Simon Cowell.

They are more likely to think about TV's badly-dressed Mr Nasty and the 007 star than hunks such as David Beckham and Brad Pitt.

Men fantasise about Wags (England football stars' wives and girlfriends) when they are with their girlfriends in the bedroom.

Abigail Clancy and Cheryl Cole are more popular than sex symbol Pamela Anderson and glamour model Jordan. The likes of Big Brother star Nikki Grahame, Rebecca Loos and Jodie Marsh were dubbed too fake.

Women also said that the "rough and ready" look favoured by the likes of Pete Doherty does does not cut it anymore.

But 21% said they fantasise about more mature men like Richard Madeley, Gordon Ramsay and George Clooney.

Cowell, 47, said on his placing in the poll: "Naturally I would have expected to be very near the top as I'm obviously extremely attractive. But on a serious note - I am very interested to know where Louis [Walsh] came in this poll?

He joked: "Was he even in the top 100,000 or didn't they include the over-70s age group?"

Sex therapist Louise Van Der Velde said: "Fantasies are extremely important for exploring our own sexuality. Nearly everyone has a secret fantasy. The brain is our biggest erogenous zone and it's important that we accept fantasy as part of our sexual being."

Itsmyfantasy website asked 1,000 men and women who they are most likely to fantasise about whilst having sex with their partners.