TheSUN
By NADIA MENDOZA
February 14, 2007
RUTH BADGER - the tough-talking, no-nonsense, sale-securing businesswoman - is back with a new show.
The Apprentice runner-up stars in the six-parter, In Badger or Bust, which follows her feisty attempts to transform Britain's worst sales teams into winners.
Each week Ruth will focus on a classic sales trade - such as an estate agents - and get to the root of the problem, telling the boss what's gone wrong and how to fix it.
Ruth - who claims she can "sell snow to the Eskimos, coal to Newcastle and sand to the Arabs" - said of the show: "I roll my sleeves up and ensure that they perform either way kicking or screaming... I get results!"
good for her she should have won