Dragons' Den star Theo Paphitis has slammed rival BBC show The Apprentice - saying it's like another version of Big Brother.
The multi-millionaire, 48, who is worth an estimated £125 million, claimed that Sir Alan Sugar's hit business series had begun to follow a similar format to the Channel 4 reality show.
Theo told the Radio Times: "I used to watch The Apprentice, but it's become Big Brother.
"They all live in a house together and are given tasks - where do you recognise that? I don't think it's challenging any more."
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