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The Apprentice set for May launch as Junior Apprentice takes on X Factor

Lord Alan Sugar has revealed that 2011's main The Apprentice series will return to our screens as early as May – and a new series of Junior Apprentice will also make a comeback in the autumn TV schedule, pitted against X Factor.

Metro

The Apprentice Redux: Lord Sugar changes show format to 'create entrepreneurs not employees'

When the series returns in June, the winner of The Apprentice 2011 won't just end up working for Lord Sugar - they will launch a brand new company with the grizzled mogul.

This is exciting stuff. Not content with with the current format of the show, Lord Sugar is overhauling the programme to encourage entrepreneurship, not stoogeship.

This has been coming for some time. Remember Lord Sugar's twinkle at Stuart 'The Brand' Baggs' assertion that he would spearhead a new venture? The young whippersnapper wanted to - ahem - make millions for his Sugarness.

Smarta

The Apprentice: Meet the contestants for the new series, with the wannabes including a teenage market stall worker turned business psychologist and a trained actress
Mirror

Nick Hewer: 'The Apprentice does a great job for young people'

Alan Sugar's righthand man talks about how TV rehabilitated his boss, and his own fondness for Margaret Mountford
Guardian

The Apprentice 2011: Accountant Edward Hunter is first to be fired as the new series kicks off

By Ben Todd and Sarah Bull Mail

A loathsome show, a panto villain host and an insult to business

By Luke Johnson Mail

The Apprentice 2011: Estate agent Alex Britez Cabral is second to be fired as the rows begin between candidates

By Ben Todd and Jessica Satherley Mail

The Apprentice: a masterclass in how not to do social networking and app development

Expecting The Apprentice to show an accurate portrayal of app development is like expecting Nick Clegg to develop a personality. Nevertheless, I sat down to watch last night’s show with the same attitude as watching England play anyone good at football – I knew it was going to be bad, but just how bad? It turned out to be a masterclass in outdated sales thinking and a complete misunderstanding of how social networking and app development works in the 21st century.

Telegraph

Alex Cabral’s ‘comedy’ Welsh farmer reignites racism debate

He failed to make an impression on Lord Sugar and was the first contestant to be evicted from reality series The Apprentice. But Alex Britez Cabral’s ‘comedy’ Welsh farmer mobile phone app has re-ignited the debate about the boundaries between racism and humour. Darren Devine reports

Cabral wanted sheep noises as the background to his Welsh farmer’s voice, but more restrained colleagues decided this would prove offensive.


WhalesonLine

Bet he didn't see that coming: Optical tycoon Gavin Winstanley is the latest Apprentice to be fired Mail

Apprentice star left job at City investment firm following 'bitter row over £33,000 of unpaid cash'

By Ben Todd Mail

Felicity Jackson is the first female Apprentice to be fired after boardroom bickering with colleagues

By Paul Revoir and Andrea Magrath Mail

No laughing matter: Lord Sugar fires Apprentice hopeful Vincent for smirking in the boardroom along with Ellie in surprise double eviction

By Ben Todd Mail

The Apprentice 2011: Tears and tantrums galore as Edna Agbarha is fired... but blames teammate Zoe for task failure

By Sarah Bull Mail

Stop the presses: Engineer Glenn Ward is fired from The Apprentice after failing magazine task

Mail