netimperitive
18-05-2006 11:18 AM
Internet service providers NTL, Telewest and Virgin.net are to offer customers online video clips from the Big Brother 7 house this summer.
The deal, with Channel 4 New Media, marks the the first content deal to span all three NTL owned ISPs since the cable company merged with Telewest earlier this year.
The service will feature daily news stories and video clip highlights from the house via the ntlworld.com, blueyonder.co.uk and Virgin.net websites.
There will also be contestant biographies, photos, plus an exclusive column written by Derek Laud, a former contestant from from Big Brother 6.
NTL customers with a 4Mb or 10Mb connection will also have access to a free, live 24/7 feed from the house, as part of their broadband plus package -only otherwise available on the Channel 4 website for a fee of £7.99.
Philip Snalune, managing director consumer products at NTL, said: "It's the first time that we've run content across NTL, Telewest and
Virgin.net sites and with over eight million combined unique users a month we'll be looking to capitalise on this going forward."
Big Brother 7 coverage will be available on:
http://www.ntlworld.com/bigbrother,
http://www.blueyonder.co.uk/bigbrother and
http://www.virgin.net/bigbrother7 from Thursday 18 May.