Take a dash of celebrity, add a clutch of big fashion buyers, sprinkle on a handful of influential fashion editors – with the less glamorous elements out of sight – and voilà: the perfect fashion show front row.
"We didn't invite any celebrities to our show this year," said a spokeswoman for fashion designer Amanda Wakeley, who has dressed stars including Scarlett Johansson, Charlize Theron and Mischa Barton.
Last season, ex-Big Brother housemates
Sam and Amanda Marchant gatecrashed Amanda Wakeley's show, positioning themselves in the front row alongside A-list celebrities and influential fashion buyers. "We dress big Hollywood stars, and wanted to stay away from the downmarket celebrity culture in the UK," she said.
Independent