BIG BROTHER BLOW THE 2009 series starts in two weeks, and for the first time Channel 4's biggest show will NOT be sponsored by a phone firm.
BT Cellnet, O2, Carphone Warehouse and Virgin Media have supported the telly marathon in the past.
But all turned down the chance to link up with BB10, which debuts on Thursday, June 4.
Instead the drinks firm Lucozade Energy is to be the 2009 sponsor.
An insider said: "In the days of Jade Goody they got 2million people voting on Friday nights. Now they struggle to get a quarter of that, so the phone companies don't think it's worth it."
dailystar
