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 Post subject: Big Brother part of £12m Lucozade Energy campaign
PostPosted: 26 May 09, 19:37 
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GlaxoSmithKline is launching a major £12m marketing campaign for its Lucozade Energy brand with the activity tying up with its sponsorship of reality show Big Brother.

Lucozade Energy will become the first major grocery sponsor of the Channel 4 programme which is due to return to screens for its tenth year on June 4. Last year, the show was sponsored by Virgin Mobile and previously Carphone Warehouse’s Talk Talk brand.

mad


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 Post subject: Re: Big Brother part of £12m Lucozade Energy campaign
PostPosted: 30 May 09, 18:25 
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£12m Lucozade
That's inflation for you - was only about £1.30 last time I bought a bottle

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 Post subject: Re: Big Brother part of £12m Lucozade Energy campaign
PostPosted: 04 Jun 09, 20:33 
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The housemates had better hope that their show sponsors give them some freebies as they are only going to eat porridge for a while!
Why do housemates never think of taking a crowbar in with them? Some years there are secret panels to find, this year they need to open some big crates. A little nailfile will be useless.


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