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Forget World Idol: global domination belongs to Big Brother, and Emma Hartley says it is creating a new brotherhood of man
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It is hard to tear your eyes from the screen. I am now six hours into an eight-hour screening of Big Brother from 24 different countries, yet I am still riveted. The programme is both familiar and strange, like a dreamscape. The format is the same, but in 1,000 little details the experience is different, deliciously ticklish and, as a result, deliriously addictive.
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Image piles on image, extrovert contestants blur into one another, at least three women from countries as far apart as Argentina, Australia and Sweden have the same head as Melinda Messenger. Romance and sex are a universal theme. Through the blitz of multicoloured cushions, chickens and international self-love, what I eventually realise is this: I think I have seen the future of reality TV. And it looks surprisingly rich with possibilities. Pop Idol has also gone global with World Idol this week, and others will undoubtedly follow.
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Exchange visits between houses in different corners of the globe are becoming increasingly frequent. The last British winner, Cameron, went to Africa to replace Gaetano, who flew to the British house. Anouska went to Australia after leaving Elstree and, among others, Colombia is trying to set up an exchange with either Spain or Mexico for its next series. We have already had the US show on E4.
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Language barriers aside — think subtitles — the obvious progression is that you may, one day in the near future, find yourself watching highlights of Big Brother Middle East while a family in a Baghdad suburb is equally glued to Big Brother UK. I’m not saying that Big Brother is the solution to world peace, but it can’t do any harm can it?
For the full length article, see
Bigger brother