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Guardian 29th Jan 04

Hutton cannot dent Celebrity appeal

The continuing escapades of ITV's jungle celebrities helped the commercial channel to a near 40% peak time share last night as viewers showed less interest than expected in news programmes, despite the momentous events of the day.
The first live "Bushtucker" trial brought ITV a 10 million viewer sandwich, with Kay Mellor's drama, Fat Friends, providing the 8.3 million-rated filling.

The first outing of I'm a Celebrity... Get Me Out of Here! at 8pm was watched by 10.8 million viewers, grabbing a 42% audience share, nearly three times the 3.7 million who tuned into BBC1's Scambusters at the same time.

But I'm a Celebrity got an undeniable boost from Coronation Street, shown immediately before, which pulled an impressive 14m viewers and a 57% share. Best of Just For Laughs on BBC1 meanwhile attracted just 3.5 million and a 14% share.

I'm a Celebrity's second outing fell just short of its first, pulling in 10.4 million viewers and a 44% share, comfortably more than double the number of viewers who tuned into the BBC's 10 O'Clock News.

Hutton may have preoccupied the media for most of the day, but the BBC's late evening news bulletin attracted 4.3 million viewers and an 18% share, down over 1 million viewers on Monday night's edition despite the resignation of its chairman

ITV's News at 10.30 fared even worse. When 10.4 million I'm a Celebrity viewers were faced with ITV's News at 10.30, nearly 7m chose to turn over or turn off, leaving the news with 3.6 million viewers and a 19% share.

Over on BBC2, Alastair Campbell's vitriolic performance on Newsnight attracted 1.2 million - an 8% share.

Elsewhere, Channel 4's property double bill of Relocation Relocation and Grand Designs proved their joint pulling power. Phil Spencer and Kirsty Allsopp's attempt to find a new home for a single mother attracted 3.7 million and a 14% share, while Kevin McLoud's attempts to keep up with a couple who were importing their new house from Germany, pulled in 4.7 million and a 19% share.

Over on Channel 5, Ken Dodd's Comedy Heroes garnered 2.2 million and a 9% share, against BBC2's Property People that attracted 1.4 million and a 6% share.

Guardian

"I'm a Celeb", is now clearly the "daddy" of reality t.v shows.

......Big Brother 4, is now a long forgotten, bad memory.

...how can BB5 hope to bounce back successfully and compete
with the likes of Johnny Rotten being pecked by ostrichs?

..the answer is:- it can't and won't
We're destined to get another 12 boring wannabee's, playing musical chairs and calculating their weekly shopping budget.
no contest, is there?

no there isnt - everyone one talking about Im a celebrity and that sort of interest wont be generated by bb 5

Are they doing another "survivor" anytime soon??

No Obo they axed it

...who wants Joe Bloggs Survivor? when you can have
Celebrity Survivor??

...BB, has had it's day

- the general public, at large,
will not buy into another 9 weeks of, a dozen nobodies,
sleeping,yawning and baking bread.
...."Reality" t.v has moved up a notch ,and BB
has been left behind.

I like BB and have faith that BB5 will be a good one

I think it all hangs on BB5..if they can get a good mix of interesting people it can still be complusive viewing..but if it turns out like BB4 again....I think it may be the end of it!

Think they need a good mix of people this year form all age groups and walks of like as long as they are all fun loving. I'd love to see an old lady in there like that woman who used to predict who was gonna be voted out on BBLB...forget her name now.

.....wise old Ola.

They must make sure no one takes in a book. No one is allowed more then one diary room visit a day....and then for only a certain amount of time.

And they shouldnt be allowed to sleep (oh wait they did thatt already it was called shattered)

Obo