Friday, 4 March, 2005, 16:06 GMT
BBC
Glamour model Jordan is the favourite to represent the UK at the 2005 Eurovision Song Contest in Kiev.
Bookmakers Ladbrokes gave her odds of 10/11 on winning Saturday's Making Your Mind Up show, when the UK's song will be chosen by public vote.
Jordan, who will perform under her real name of Katie Price, will be competing against four other acts.
Meanwhile, Edith Bowman is the new favourite to win Celebrity Fame Academy, with odds of 5/4.
Previous favourite Kim Medcalf now has odds of 2/1 to win the charity talent show, while Casualty star Chris Colquhoun is favourite to be voted out next.
"There has been a big gamble on Edith, she has a lot of support out there," said Ladbrokes spokesman Warren Lush on Friday. "We have taken a number of three figure bets in recent hours."
Former Pop Idol finalist Andy Scott Lee is second favourite to win Making Your Mind Up, followed by Javine, who launched a solo career after narrowly missing out on a place in Girls Aloud.
Gina G, who represented the UK in the 1996 Eurovision Song Contest, and operatic trio Tricolore are the outsiders, according to Ladbrokes.
"Money has made Jordan the odds-on choice to represent Britain in Kiev," said Lush. "She has hit the publicity trail and has convinced punters she has what it takes. Now it is down to her performance on the night."
The bookmakers are also offering odds of 33/1 on Jordan, who is five months pregnant, winning the contest in Kiev on 21 May.
However, she also has odds of 4/1 on winning Making Your Mind Up, but withdrawing from the actual contest because of her pregnancy.
Making Your Mind will be broadcast on BBC One at 1745GMT on Saturday.
Making Your Mind Up odds
Katie Price 10/11
Andy Scott Lee 5/2
Javine 5/1
Gina G 8/1
Tricolore 10/1