LONDON (
Reuters) - It might be driving much of the country mad but the Crazy Frog mobile phone ring tone topped the UK pop charts for a second week, the Official UK Charts Company said on Sunday.
Last week Crazy Frog's take on "Axel F" -- the theme tune to the "Beverly Hills Cop" movie -- became the first ring tone to reach number one when it went on sale as a CD.
Some Britons love the Crazy Frog's distractingly catchy "B-ding ding dididing...." tune and the animated frog wearing a broad smile that accompanies it on videos and TV adverts.
But just as many find them unbearably irritating.
On Thursday the Advertising Standards Authority watchdog said it had received 800 complaints about the ads.
"People say they are on too often and they want it to be taken off screen because it is driving them mad," said the watchdog, which earlier in the year received complaints from viewers who objected to the frog's visible genitalia.
The animosity has even led to the making of a new single "Kill the Frog" by Frog Must Die which is due to be released later this month.