06jul05
Heraldsun
MORE than 13,000 Victorian children under the age of 13 watched Channel 10's smuttiest Big Brother episode yet.
Outraged parents and politicians yesterday stepped up calls for a clean-up of BB Uncut as major advertisers and even some Ten executives distanced themselves from the controversial program.
More than 52,000 under-18s currently on school holidays watched Monday night's sleaze-filled show.
Ratings figures reveal 2000 viewers were under the age of five.
The latest outrage has sparked a fresh push by federal Coalition MPs to force BB Uncut off air.
Ten defied existing governmental and community concerns on Monday night, choosing to run an hour of television filled with sexually explicit scenes, profanity and toilet references.
But under the MPs' plan, any program under investigation by the new Australian Communications and Media Authority would be dragged from TV immediately.
Led by censorship crusader Trish Draper, the MPs will lobby Communications Minister Helen Coonan for amendments to the ACMA's governing legislation when Parliament returns next month.
"As things stand, the authority can only notify they are investigating various episodes," Ms Draper said.
"Meanwhile, back at the ranch -- that is, Channel 10 -- they can continue showing this trash. The show has gone to the extent now that it's simply pornography."
Ms Draper said up to 30 MPs supported a ban.
Key BB advertisers yesterday distanced themselves from the lewd action.
KFC, Hyundai, and Procter & Gamble -- which sells Pringles -- were quick to distinguish themselves as advertisers of the daily program, but not of Uncut.
"We have nothing to do with that bloody stupid Uncut show," Hyundai general manager of public relations, Richard Power, said.
"We purposely distanced ourselves from the adults-only show and would not want to be associated with it.
"We're only a sponsor in the family show."
Procter & Gamble and KFC were also keen not to be linked to the adults-only show proving popular among young children.
"It was our clear decision never to be involved with Uncut. We would much rather be part of the mainstream program," Procter & Gamble spokesman Raphael D'Alisa said.
Ten's head of corporate communications Margaret Fearn said to the best of her knowledge sponsors were happy with their BB links.
However, within the corridors of Channel 10, reaction to BB Uncut has been mixed. The Herald Sun believes several managers are acutely embarrassed about involvement with the show.
Others are happy that its racy nature is helping ratings. Ms Fearn defended Uncut as complying with the Code of Practice and attracting a million viewers each week.
"We appreciate and accept Uncut is not to everyone's taste, but it is popular," she said.
Parents groups want the program overhauled or screened at a later timeslot of 10.30 or 11pm, but Ten is not budging.
A spokeswoman for Senator Coonan said the minister was aware of the public's concerns about the show's content.