Guardian
Dominic Timms
Thursday November 10, 2005
Big Brother producer Endemol could be valued at up to 2bn euros (£1.35bn) when it floats on the stock market next month.
The reality TV producer, whose programme formats like Deal or No Deal and Fear Factor are sold around the world, is floating on the Amsterdam stock market on or around November 22 in a deal that could raise 1.1bn-1.6bn euros (£741m-£1.1bn).
Endemol's owner, Spanish telecoms group Telefonica, is floating around 35% of the company in a bid to cut its spiralling debt mountain.
The proceeds are expected to go towards paying off some of the costs of last month's £18bn acquisition of mobile phone group 02.
Telefonica said it had opened the share offer to institutions at a price of 8.80-12.80 euros a share and is expected to close this around November 21.
It said it had applied to list around 125m shares, but would decide the exact number to be offered once its advisers had talked to potential investors.
"The anticipated listing will increase the visibility of our business and enhance the ability to align management objectives with company strategy," the Endemol chief executive, Joaquim Agut Bonfills, said in a statement.
The company, which has a network of subsidiaries stretching from Argentina to China, confirmed that its French division would be not be included in the float.
The French subsidiary will be split off and run as a separate entity after Endemol failed to agree payoffs with local managers.
Telefonica acquired Endemol for 5.5bn euros at the height of the dotcom boom five years ago.
Last year the producer said earnings before interest, taxes, depreciation and amortisation (EBITDA) reached 132.4m euros.
The floatation, which would earn the company's UK head, Peter Bazalgette, a sizeable fortune from his shareholding, comes just months after Telefonica turned down offers of around 2bn euros for the business from media company Time Warner.