Ebroadcast
May 3, 2006, 12:26
How much is too much, Big Brother?
Or, should the question be: can viewers in the right demographic ever have too little Big Brother?
There's a reason behind the question: those in broader demos, such as anyone aged above say, 30-35, would find the question a little tough to answer and would probably say they don't mind the odd dip, but not full immersion any more while parents and those in their 40's and beyond would say: 'anything is too much'.
It's a real generational program, unlike Ten's other franchises, The Biggest Loser and Australian Idol which appeal to broader demographics.
So how much BB is on TV in this season?
Well, try 19 hours and ten minutes or so a day, give or take 30 to an hour extra in programs running over time.
That's how long the Ten Network will be devoting to BB: or more than 11% of the total weekly schedule.
That's out of 168 hours of TV programming a week and it's the biggest single area of programming based on the one program on any network, let alone Ten: only the Soccer World Cup in June and July will match it on SBS.
And a big investment on Ten's behalf; a figure well north of $35 million has been mentioned, while another says the amount invested is $40 million.
So no wonder Big Brother has turned into a veritable festival; it runs over six days, Sunday to Friday.
Seemingly, Saturday is rest day; but not in the house.
But there's a reason for this: Saturday is the day of lowest TV viewing each week and when the target 16 to 39 demographic is least home: out socialising, partying or doing whatever they do on Saturday nights.
Here's the schedule for this week
Daily 7pm 30 minutes weeknight
Sunday 6.30 1 hour
Sunday Evictions 1 hour
Monday Nominations 1 hour
Monday Adult/Specials 1 hour
Friday Night Games 1 ½ hour
Big Brother Uplate 2 and a half hours Weeknights (Monday to Thursday, with Friday's an hour and 40 minutes.
Odd special/extended daily show (eg. Tonight is extended when evictees get let back in.) So that makes Sunday night's 'Surprise Eviction" a Non-Eviction? Or a Clayton's eviction?
Ten's running so hard with Big Brother on Friday nights that it's around four hours of TV from 7 pm to midnight and the network has pushed back its usually solid rating combo if the Late News to 11.50 PM Friday and Sports Tonight at 12.20 am Saturday.
And why so much BB on Friday night?
Well unlike Saturday nights more people in the target demographic (especially from 16 to 25) are likely to be at home or watching TV somewhere than on Saturday night.
There's no school, young adults seem to have more control of the TV Friday nights (as some sort of parental reward?) and Ten obligingly caters to that possibility.