3.15pm update
Friday May 19, 2006
MediaGuardian
The internet auction site eBay has withdrawn the sale of the Big Brother "golden ticket", insisting the seller has breached the terms of its user agreement.
The alleged finder of a golden ticket inside a Kit Kat chocolate bar claimed to have "no interest" in appearing on the show and put his ticket up for sale on eBay, attracting a number of offers, some of which exceeded £5m.
The website said the seller's own terms of trade - and not what a spokeswoman called the "spoof bidding" - meant that it had to withdraw the offer.
eBay said in a statement: "We'd urge anyone bidding on items on eBay to read our tips on safe trading at ebay.co.uk/safetycentre - these include contacting the seller before paying, asking to see a photo of the item and arranging a safe transfer of money."
A spokeswoman said it may be able to give the seller the chance to sell the ticket on a pre-approved auction, which makes bidders legally bound to pay their offers. The company added that anyone else finding a golden ticket could apply to sell their ticket in this way.
The first Big Brother Golden Ticket was successfully claimed at 4pm today. The ticket was discovered in a four-finger Kit Kat bar in a central London branch of the supermarket chain Sainsbury's. The discovery leaves a further 99 tickets to to be claimed prior to the 10.20pm, June 2 deadline.
On discovering a golden ticket, each of which are printed with a unique security coding, purchasers will have to ring a special 24-hour telephone hotline number for their chance to land a place in Big Brother 2006.
Under Big Brother's rules, anyone finding a golden ticket may not sell it once they have registered. However, people are allowed to sell them beforehand and so far the organisers of the competition have confirmed that nobody has formally registered a golden ticket via the telephone hotline.
The Kit Kat bars containing 100 golden tickets went on sale in stores at 10.30pm last night. One person, having passed security checks, will be selected at random from those who find the tickets in a special live TV broadcast after the competition closes on Friday June 2.
In the past two weeks, tabloid newspapers including the Sun and the Daily Star have offered to buy a golden ticket from any readers who find them.
Earlier this year, open auditions for Big Brother attracted a record 25,000 contestants but producers of the Channel 4 show believe the golden ticket initiative will attract the interest of an even greater number of people.