Nintendo's Wii console went on sale at midnight on Thursday to European gamers, with pre-orders snapped up.
Gamers started queuing outside HMV on Oxford Street in London on Tuesday and Nintendo expects the console to sell out on day one.
More than four million Wiis will be shipped globally this year but there are no specific figures for Europe.
The release comes as Nintendo advises gamers to be more careful when using its new motion-sensitive controller.
The first console in the UK was sold officially to 17-year-old student Marwan Elgamal, from Wembley in north-west London, who had been queuing on Oxford Street for two days.
Story from BBC
Im picking mine up in a bit I preordered in September
