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Madeline
 Post subject: X Factor Sponsor Drops Out
PostPosted: 10 May 07, 11:18 
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Joined: 30 Dec 02, 18:50
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X Factor Sponsor Drops Out

Nokia has cancelled its sponsorship of ITV1's The X Factor, it was announced today.

The mobile phone manufacturer sponsored the talent show for the first three series but has now decided not to renew its contract.

Nokia's acting head of marketing Marcus Dacombe said he "wished the programme well" but no reason was given for the decision to end the deal. waveguide
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