BroadcastNow
11:00am
The finale of BBC1's The Apprentice drew an audience of 6.8m (27.4%) at 9pm as Channel 4's Big Brother struggled with just 2.1m (8.5%). But it was ITV1's blockbuster Britain's Got Talent which streaked ahead as its audience surged to 7.9m (33.9%) at 10pm.
The Apprentice was the most watched episode of the 12 part series and hit a peak of 7.4m (29%) in the final 15 minutes as Simon Ambrose was declared the winner.
Over the entire run The Apprentice has averaged a sizeable 5.5m (22.6%).
BBC2 also benefited as its spin-off show The Apprentice: You're Hired! gained an impressive 4.2m (18.4%) for half an hour.
While BBC1's The Apprentice was on air it was level-pegging with ITV1's Britain's Got Talent which over 90-minutes managed to average 7.1m (29.2%).
With both the two main channels performing strongly C4's reality show Big Brother suffered badly at 9pm with the 60-minute update of events bringing in just 2.1m (8.5%), the fifth lowest ever audience for a peaktime edition of the show.
