Jade Goody's wedding viewed by record 1.1mLiving's two-hour coverage of Jade Goody's wedding gained a total audience of 1.1m (5.2% share) last night, making it the channel's most watched programme ever.
Jade's Wedding averaged 769,000 (3.5%) from 8pm on Living, but gained a strong audience on its timeshifted option an hour later when 367,000 (1.9%) tuned in. The Living +1 viewers pushed the programme over the million mark.
The show was up by an incredible 406% on the channel's slot average for last year of 152,000 (0.8%). It was a big draw for women and a big hit with both upmarket and younger viewers. Of those watching the show, 39.7% were ABC1s, 38.2% were aged between 16 and 34 and 72% of the audience were women.
Living's coverage of the trials and tribulations of the former Big Brother star have been a big hit for the entertainment channel.
Wednesday's Jade: Bride to Be was the channel's previously highest ever audience, with viewers totalling 985,000 (4.7%) over an hour at 9pm.
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