France may have lost out to England in the bid to host the Olympics, but that hasn't stopped it cashing-in on England's triumph.
Councillors in Pas-de-Calais, northern France, claim to have spotted a unique opportunity to generate revenue and publicity from the games by trying to attract athletes, fans and journalists.
They plan to rebrand the region - which is just 18 miles (29km) from Kent - as 'part of Britain' and have landed contracts with a string of foreign teams to train there ahead of the Games.
DailyMail
